In the world of web design, it’s easy to get swayed by aesthetics. Most businesses focus largely on the colours, themes and overall design of the site while overlooking other important elements.
Creating a good website doesn’t stop at trying to impress your audience with visuals. In fact, other than its aesthetic appeal, you want your website to give your audience an unforgettable experience that encourages them to return to your site – over and over.
2020 Digital Design lets you in on six secrets that will keep your website visitors coming back:
Create a Unique Voice for Your Web Content
Developing your voice makes your brand more relatable to your audience. To do this, you must formulate a persona that represents your business or the company’s mission, vision and values. Adhering to this voice throughout the web content is like attaching a face to the copy and creating a humanised experience. It is through this face your brand connects to your visitors with every click.
Implement a Section for Customer Reviews and Testimonials
The majority of your visitors listen to online reviews – this is a fact. Implementing a testimonials page on your website confirms what your visitors already might know: that you’re a reliable business. Having real people or influencers say positive things about your company boosts brand credibility, and with strong branding comes great potential for sales opportunities.
Display Your Credentials, Certifications and Awards
Recognition has always been a remarkable attribute of a business. Ask your web designer to showcase any significant credentials or awards that you might have. If your company has built strong relationships with industry leaders, prospective customers are likely to flock to your business.
Insert a Chat Box
It is very common these days to see chat boxes pop up on websites. They are there to help your customers with any questions and requests in the absence of a human representative. These virtual assistants are extremely helpful for curious customers; placing a chat box on your website opens the channel for communication. The concept of accommodating their concerns, albeit virtually, gives your customers the idea that you are a dependable business.
Functionality and Easy Navigation
If you’re going for a minimalist layout, you must follow the principle of “less is more”. Your homepage may have less content but each element should serve its purpose and serve it well.
Easy navigation is a significant feature of a business website. Clients go to your website with an objective and every button on any given page should lead them to where they want to go. Flat interfaces complement minimalist web designs by keeping things basic and providing a clear-cut browsing experience for your users.
Excellent Use of Negative Space
Just like the famous homepage of Google, minimalist web designers know how to use negative space (or white space) wisely. Negative space is the foundation of minimalism and a powerful tool in web design. Web designers often feel the need to fill in every inch of the screen, but when practising minimalism, they learn to make bold statements with the help of negative space.
To bring attention to a key element in the website, minimalist web designs draw attention to the subject by using the surrounding emptiness as a highlighter. As in art and photography, positioning the subject (a logo or a call-to-action button) at the centre of negative space emphasises it more. The bigger the white space, the more striking it is.
Leave a lasting impression on your visitors with excellent web design and development services from 2020 Digital Design. Talk to us today.