Digital marketing is evolving at a fast pace. Some trends come and go while others stay and become an essential digital marketing tool; one that has stood the test of time is the use of email signature.
Email signatures are often overlooked and dismissed as nothing more than an accessory. However, the addition of email signatures is a subtle yet powerful tool when it comes to branding and digital marketing.
The Subtle Power of the Email Signature
The main function of a professional email signature is to serve as a digital business card that contains pertinent information about you and your business. By giving audience your contact details and social media links, you open opportunities for communication and engagement. You can even use your e-mail signature to promote a new blog post on your website, current promos and other things that can boost your conversion rates.
If your business uses cold sales email as a marketing strategy, an email signature can help differentiate your messages from hundreds of others sitting in your recipient’s inbox.
Attaching an email signature to your emails evokes legitimacy and professionalism. It establishes who you are as a business and helps with retention, making your logo and brand name more easily identifiable to your target audience.
Making an Effective Email Signature
As with other digital marketing graphics, effective email signatures follow evergreen design principles.
An ideal email signature should present important information in a clean yet eye-catching format. Your signature must not exceed three lines with the exception of legal disclaimers, when necessary. Keep the design simple by sticking to two font styles and a limited selection of colours which are consistent with your business’ branding.
Since many people open and read their emails on the go, it is important that your email signature is optimised for mobile. Make sure that your logos are of the right size and resolution and your fonts are readable. You can replace text with icons for your social media links, but the signature itself shouldn’t be an image since some images may not load, especially on mobile.
Professional Branding Services in Queensland
Succeed in your niche with the help of professional digital designers from 2020 Digital Design. We understand that dominating the digital sphere is easier said than done, but we are here to help you with our suite of digital branding services.
Have a customised professional email signature crafted by our designers that reflects your brand’s image. Our service involves two design studies and a five-day turnaround time. We also create design logos and business cards that can mark the start of a long-term partnership with your customers and investors.
At 2020 Digital Design, we aim to help businesses succeed in the digital marketplace with a comprehensive range of digital marketing services. Our experience in the childcare management sector enables us to provide customised solutions for specific industries.
Turn your leads into loyal customers today. Call us on 07 5592 5800.