With over 4.1 billion internet users, consumers today are on the internet. Businesses are bringing their marketing strategies into the digital world in order to connect with consumers. However, methods of traditional marketing like print and media are less suitable in the World Wide Web. Businesses are adapting to the changes in the industry and have established their visibility using websites to meet the consumers where they are.
Visibility is just the first half of your online presence. Think of your website as your store inside the World Wide Web. You have built your store and it is in full operation, but if your consumers do not know where you are, they will not be able to find you. Which bring us to the second half of your online presence: ranking. The goal of the combination of visibility and ranking is so that when consumers type in your products or services on the search engine, the search engine will place you on the first page, attracting more visitors to your store. This is achieved through Search Engine Optimisation or SEO.
In the earlier years of SEO, it was easier for websites to rank on search engines. Take for example Google, Google did not take into account the design, content and links that prove the significance and credibility of a website. The more clicks your website got, the better your chances were of landing a spot on the first page of a Google search. However, Google has gotten smarter since then and its algorithm considers quality web design, content and links.
Here’s where you can learn what SEO services can do for your business:
The design of your website should reflect two things: the brand of your business and the consumer experience that you offer.
Since a website is a communication platform, you can utilise your brand elements on your website to establish your brand. This way, your consumers will easily recognise your brand whether they are visiting your business’ physical or digital location. Today, a clean and consistent website that is easy to understand and navigate creates a steady following of consumers. It is important to make sure that your consumers can easily locate the products or services that they searched for on your website.
Your web design must be flexible to look good both on desktop and mobile phone screens. This ensures that regardless of the device your consumer is searching on, they can easily access your website for business.
In the past, businesses stuffed their websites with thick and flowery content that were heavily inserted with keywords to rank high on a search engine disregarding the truthfulness of the information. This has built mistrust among consumers. Today, when it comes to content, Google values quality over quantity. When purchasing online, consumers have no choice but to trust the information provided for them so consumers are on the lookout for an informative and reliable piece of article to base their purchase on. As the attention span of consumers gets shorter, content gets even shorter. Your content should be just the right length that fits the necessary information that the consumer need.
Websites that you link to your website and vice versa shows the source of the information that you publish. This includes the description of the quality and features of the products and services that you offer. When consumers see your website as a credible and reliable source of information, they are more likely to inquire and make a purchase on your website.
There are different SEO methodologies designed for the specific needs and goals of a business. Working with a digital marketing team that is well-versed in SEO services will provide high-quality SEO services. At 2020 Digital Design, your website is optimised to excel amidst the fast-changing digital era.