Every brand has a story. From company history to the latest products, services, events and promotions, useful information about a brand should be readily available to the consumers. Like in any other forms of storytelling, success relies on how you deliver the message and connect with your audience. That is where 2020 Digital Design’s content marketing services come in.
As a one-stop digital agency with two decades of experience in serving the marketing needs of childcare centres and other businesses in Australia, 2020 Digital Design knows what truly works. We have helped multiple brands achieve their goals, and we stay abreast of the latest trends in content creation and marketing. We are good storytellers!
Do not take our word for it. Ask our previous clients, and you will discover for yourself. However, there is no better way to learn how good we are than to work with us.
First off, let us talk about content marketing and the ways your brand can benefit from it. We will likewise discuss our methodologies, which serve as the backbone of our content marketing services.
For businesses that want articles mainly used for SEO.
Full Length Article
For businesses that want magazine-type content that provides value and entertainment.
High-quality bespoke infographics with up to 10 data points. Includes research on chosen topic, premium stock photos, and original design with a 10-day turnaround time.
Premium infographics with up to 25 data points researched and framed with compelling creatives. Includes research on chosen topic, premium stock photos, and original design with a 20-day turnaround time.
What Exactly is Content Marketing?
From a digital marketing expert’s perspective, content marketing is a strategic marketing approach that involves the creation and distribution of high quality, relevant and valuable content across multiple channels to attract and engage a defined audience. The ultimate goal of this strategy is to convince customers to take a specific action (e.g., call, sign up, like, share, subscribe, buy, hire or set an appointment).
The success of content marketing is measured by looking at a range of factors, including the number of visits, likes and shares, the volume of engagement the content receives, and the effects of this strategy to website ranking.
Why Do You Need a Content Marketing Strategy?
Good marketing is about telling a story in the most effective way. Your content serves as your online representative who talks about you and your products or services, answers questions and provides solutions to customers’ problems. It tells your story.
To be clear, content marketing is not just about you and your brand. Of course, people want to know your story, but they are looking for something more – the value they can get from spending a few minutes reading your article, web copy or social media post. In short, your content must be worth your audience’s time.
Let’s go back to the question. Why do you need a good content marketing strategy? Excuse the cliché, but the content is and will still be king. In fact, Google considered it as one of the top ranking factors. As such, you need optimised pieces of content and a clearly-defined marketing or distribution strategy to become more visible in search engine results.
The increased ranking is just the beginning. If you have compelling content, you can touch lives, evoke emotions, connect, communicate – and ultimately, influence the customers’ buying decision.
To sum it up, the benefits of content marketing include:
Which Type of Content Actually Works?
Not all pieces of content are created equal and can drive traffic or engagement. Success depends on the way you create, distribute and promote your work. Without a strategy, your content will be just another piece of clutter on the Web.
At 2020 Digital Design, we create and optimise different forms of write-ups, including:
We distribute these content pieces across multiple online platforms, including social media and content directories, to generate good backlinks and traffic. Our team of experienced writers produces content that is of high quality, unique, shareable, and better than any other pieces that talk about the same topic. Simply put, our content creation services ensure your message is sent to the right people at the right time and place.
With the right marketing and promotional efforts, your brand can reach, inspire and engage more customers. As your content marketing service provider, we will create, manage and monitor your campaign. We will likewise perform comprehensive keyword research to identify search terms that will be more beneficial to your business.
As a standard, we start with getting to know your business, products, services and target audience. We strategically insert keywords with high ranking potential into the content. We will be in touch with you to bring your ideas to life and identify the right tone and voice for your brand. It would be of great help if you can provide photos, video clips or any other types of existing content.
With a team of experienced writers and editors working on your project, you can be sure that everything posted on your website, social media page or our partner content distribution sites will provide value to your business. To maximise the benefits, we recommend launching an SEO, social media and PPC campaign with 2020 Digital Design. It would be an honour to design and develop your website as well.