From the quality of care to the safety of the facility, there’s a lot that parents need find out about before they feel comfortable enrolling their child in your childcare centre. To generate interest in your learning centre, build trust by showing that your values align with the concerns of the parents.
Although a Facebook page allows you to communicate with parents easily, it is not as informational as a well-designed website. You can place all the pertinent information about the programs offered in your childcare centre on an easily navigable and attractive website. Here are four ways you can make your website user-friendly and appealing to parents.
Prioritise the Essentials
Remember to prioritise the basic elements of a website such as text readability, site navigation and loading speed. If visitors find it difficult to read the text on your homepage and find it confusing to explore the pages of your site, they will most likely move on to another childcare website.
The same outcome happens if you have a website that takes too long to load. Industry experts say that over 50 per cent of web users leave a website if it does not load within three seconds.
Make sure your web designer prioritises these three elements to make sure you do not lose any potential enrollees.
Leave a Positive First Impression
One of the worst impressions your website can make is that it’s too boring. If your website is boring or difficult to navigate, it will not fill parents with confidence about the care their children will receive at your childcare centre. When it comes to web design, make sure all the important information is on your homepage. This includes brief descriptions about your childcare centre, the programs offered and your unique selling point. These details, if taken care of properly, can persuade parents to enrol their child in your childcare centre.
Colour Schemes and Other Design Elements
Most websites use light colours such as white, yellow and light blue. Commonly, white is used as the background, while yellow and light blue are used to colour the menu bar, borders and text boxes. Other elements you can include are images and videos of children in your childcare centre. These elements complement the text and help parents visualise their child at your childcare centre.
To enhance your website’s accessibility, make sure your website is mobile responsive. This means that parents should be able to view your website on their tablet or smartphone easily. Make sure that any adjustments you make to your website will also work on smartphones and tablets. Our web designers are highly experienced in optimising your site to be mobile-friendly.
Build a Childcare Website with 2020 Design
At 2020 Digital Design, we have two decades of experience in providing user-friendly websites to childcare centres in Australia. We make sure to get all the necessary information about your childcare centre and use those details to draft a design.
Before creating a website, we present several design templates and ask for your preference. Once you select your preferred design, you will receive a mock-up, and once you approve it, our team can get started.
Call 07 5592 5800 to schedule a consultation.